If you are a small business owner with a small budget but still need to build a strong online presence for your brand, there are still numerous online marketing automation tools you can make use of to achieve your goals. The smart way to go about it is to look for innovative tools you could use to automate the various activities you must include in your marketing campaigns. Some business automation tools can actually do more than you might imagine. Of course there are many free marketing tools you can make use of, but the tools you have to pay for often help you to accomplish more within a shorter period of time. Online marketing activities can be overwhelming for small business owners who may not be able to afford expensive advertising options. So taking advantage of any free or inexpensive marketing software definitely makes a lot of sense.
Free online marketing tools do not always make the best options because you have to take into account the specific goals you want to achieve for any given timeframe. You do not want certain activities that are critical for the overall success of your internet marketing campaign to take forever if they can be completed much faster with little efforts and at a small budget. For instance, use of autoresponders for email marketing campaigns doesn’t require a large budget yet the processes automated wouldn’t be practically done the manual way. You may opt for aweber where the trial for the first month only costs $1, or go for getresponse and start with a completely free trial before upgrading to their highly affordable monthly plans.
Building websites for small businesses doesn’t have to be an expensive either. Depending on your choice of web hosting services, you may be able to access free site builder software which is often easy to use with drag-and-drop features. WordPress allows you to easily build responsive sites and the CMS is popular even with some of the biggest businesses on the internet. There are many other web design tools you could use to build sites without writing a single line of code. That saves a lot of time you could use to write high quality content for your site and build backlinks to boost search engine rankings.
Google perhaps provides most of the tools every webmaster must be able to use. Some of the tools small businesses can take advantage of fall into the following categories:
•Google Cloud Print
2.Site and Search Management
•Google Webmaster Tools
•Google Merchant Center
•AdSense for Search
•Places for Business
Whatever the size of your business is, it is clear you can’t lack the tools you need to start marketing online As your business continues to grow over time, you will discover even more tools especially the paid services with better features and greater capabilities to help you achieve more.